Google search is changing. Your lead response system needs to keep up.
Google’s recent shift toward AI-powered search is changing how homeowners and property managers find landscaping companies. Fewer people may click through multiple websites before deciding who to call.
That means every lead matters more.
If someone calls, fills out a form, or reaches out after hours, slow response time can cost you the job before your team ever has a conversation.
In this free webinar from Everbearing Services, you’ll learn how to use marketing automation to respond faster, recover missed leads, follow up consistently, and turn more inquiries into booked jobs.
Thursday, June 25
11AM Pacific
Live on Zoom
What You'll Learn
✅ What Google’s recent AI search change means for landscaping leads
✅ How to respond faster to calls, forms, and after-hours inquiries
✅ How to follow up on estimates before they go cold
✅ How to use reviews, reactivation, and referrals to book more work
✅ A simple 30-day lead protection plan
Webinar Starts In...
Thursday, June 25, 2026 at 11 AM Pacific
A Digital Marketing Refresh for the Green Industry
Many businesses lose jobs simply because of how they handle incoming leads. In many cases,
small website updates can make a big difference in converting visitors into customers.
In this free webinar from Everbearing Services, we’ll look at features like missed call text-back,
web chat, and a 'request a call' button that make it easier for leads to connect with you in the
way they prefer.
We will offer tips and tricks for inbound calls and your website that will increase close rate and
conversions, as well as how to modify services on your site to target the leads that you want.
You will also learn how marketing automation can help you stay in touch and engage more clients
with less effort.
Finally, we’ll talk about the growing importance of social proof in closing clients and share simple
ways to build trust and credibility online.
The 5-Minute Revenue Window
Learn why fast response is critical, and how
to stop losing leads.
Simple Automations for More
Leads
Easy ways to follow up with customers and
streamline responses.
Turn Clicks into Clients
Quick website fixes you can do to start
seeing more traffic today.
Speed Wins Leads
Reply to every new lead in under a minute with an automatic SMS and email, so you reach them before your competitors do.
Follow-Ups That Run on Their Own
A simple four-touch sequence that keeps every open quote warm for two weeks, without anyone on your team having to remember.
Customers Who Come Back
Reactivation messages that bring past customers back for spring cleanups, snow contracts, and seasonal work you would have otherwise missed.
Who is Ron McCabe?
Ron is founder and president of Everbearing Services, a growth engine for the green industry. He brings over 25 years of business growth experience, with 16+ years focused specifically on the landscaping industry.
Ron is internationally recognized for his SEO expertise and has helped numerous companies scale from small operations to multimillion-dollar enterprises.
Each month, Ron hosts the Landscape Business Growth Lab podcast. Every episode features candid conversations with landscape business owners and industry experts. Guests offer real insight and stories that can only come from working in the green industry.
Space for this webinar is limited. Make sure
to register now to secure your spot.
