

AI-powered search is already influencing which landscaping companies get contacted for residential and commercial work. If your business information is incomplete, inconsistent, or hard to understand online, you can get skipped even when you are the best fit.
In this webinar, Everbearing Services will show you what Answer Engine Optimization (AEO) is, what AI tools look at when suggesting a contractor, and the practical updates you can make to increase your chances of being the company that gets recommended.
When someone asks AI, “Who handles commercial mowing near me?” or “Who can install drainage and has great reviews?", the recommendation is based on your online presence.
This session breaks AEO down into a simple checklist you can apply right away:
➡️What to update on your website so your services, locations, and credibility are obvious
➡️What to fix in your Google Business Profile and listings to reduce confusion and missed leads
➡️How to use reviews, photos, and service details to support stronger recommendations

Webinar Starts In...
Thursday, February 26, 2026 at 11am Pacific | 2pm Eastern

Many businesses lose jobs simply because of how they handle incoming leads. In many cases,
small website updates can make a big difference in converting visitors into customers.
In this free webinar from Everbearing Services, we’ll look at features like missed call text-back,
web chat, and a 'request a call' button that make it easier for leads to connect with you in the
way they prefer.
We will offer tips and tricks for inbound calls and your website that will increase close rate and
conversions, as well as how to modify services on your site to target the leads that you want.
You will also learn how marketing automation can help you stay in touch and engage more clients
with less effort.
Finally, we’ll talk about the growing importance of social proof in closing clients and share simple
ways to build trust and credibility online.
Learn why fast response is critical, and how
to stop losing leads.
Easy ways to follow up with customers and
streamline responses.
Quick website fixes you can do to start
seeing more traffic today.
Learn the signals that influence AI recommendations, from service clarity and location coverage to reviews and third-party mentions.
Get a prioritized punch list of updates for your website, Google Business Profile, and citations so you can move quickly.
Walk away with a simple process you can reuse each quarter as your services, service areas, and team grow.

Ron is founder and president of Everbearing Services, a growth engine for the green industry. He brings over 25 years of business growth experience, with 16+ years focused specifically on the landscaping industry.
Ron is internationally recognized for his SEO expertise and has helped numerous companies scale from small operations to multimillion-dollar enterprises.
Each month, Ron hosts the Landscape Business Growth Lab podcast. Every episode features candid conversations with landscape business owners and industry experts. Guests offer real insight and stories that can only come from working in the green industry.





